Intrepreneurship Course Notes – Reading List & References

A. Must Read Books:

1. Hunsaker and Alessandra; “The Art of Managing People”, c 1980
2. Wareham, J; “The Anatomy of a Great Executive”, c 1991
3. Greene, R; “The 48 Laws of Power”, c 1999
4. Ringer, R; “Winning through Intimidation” c 1973
5. Treacy, M; “Discipline of Market Leaders”
6. Gray, John; “Men are from Mars, Women from Venus” c 1992
7. Gerber, Michael; “The E-Myth Revisited” c 1995,
8. Gladwell, Malcom; “Blink” c 2005
9. Gladwell, Malcom ; “The Tipping Point” c 2002
10. Levitt, Stephen: “Freakonomics” c 2006

B. Highly Recommended:

1. McCormack, M; “What they don’t Teach You at Harvard Business School” c1984 2. Ringer, R; “Looking Out for Number One” c1977
2. Wareham, J; “Secrets of an Executive Headhunter” c 1980
3. Carnegie, D; “How to win friends and influence people”, c 1936
4. Powell, Colin; “My American Journey” c 1995
5. Hendrix, Harville; “Getting the Love you Want” c 1991
6. Mackay, H; “How to Swim with the Sharks Without Being Eaten Alive”, c.1988
7. Sandler, D; “You Can’t Teach a Kid to ride a Bike at a Seminar”, c 1996
8. Peoples, D; “Selling to the Top” c 1993
9. Jager & Ortiz; “In the Company of Giants” c 1997
10. Shaughnessy, W; “Up your MBA, Harvard” c 1981
11. Gallagher and Wilson; “Guerrilla Selling”, c 1995
12. Berne, E; “Games People Play” c 1964
13. Harris, T; “I’m OK- You’re OK” c 1955
14. Benton, D; “Lions Don’t Need to Roar” c 1992
15. Maslow, A; “New Knowledge in Human Nature” c 1977
16. Seagal and Horne; “Human Dynamics” 1995
17. Grubman; “The Talent Solution”, 1997
18. Brooks, M; “Instant Rapport”, c 1991
19. Friedman, Thomas; “The World is Flat” c 2006
20. O’Roark, PJ. “Eat theRich”, c 1998
21. Hershey, John “The Child Buyer”, 1955

You can find all of these at your local bookstore, or @amazon.com

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